Our challenge was to raise awareness of a well established funeral home and cremation service in southeastern Wisconsin, and to create a device neutral, responsive website. Building a website this way provides visitors with a pleasant reading environment across all devices from desktops to mobile phones encouraging them to stay longer, read, and participate in the healing process that our client offers.
Our client requested the capability to easily update the site themselves, rapidly addressing family needs. Family members and friends now have place on the site where they may leave condolences, comment or share a life story about their friend or loved one. Visitors are also provided with information on additional services our client offers, such as grief counseling, funeral pre-planning, and many other valuable resources.
We refined their logotype design and phrased their tag line:
“Honoring Personal Legacies in the Circle of Life”
A calming welcome greats the visitor with a horizontal 4 season nature-scape signifying a complete cycle in the circle of life and the fleeting passage of time.